Del Ray is a neighborhood found in Alexandria, VA. The Del Ray Business Association produces an annual Halloween parade, during which children and adults from the neighborhood don costumes and march down the main avenue. In the past, promotional materials consisted of fliers made by DRBA volunteers, usually using PowerPoint or Microsoft Word.
As part of our efforts to upgrade the image of the DRBA, we produced a poster that can be used or modified for years to come. We used a very limited color palette to allow the posters to be screen printed, using screens of the two colors to give the piece depth.
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