Sweet Fire Donna's is a barbeque restaurant located in the Carlyle neighborhood of Alexandria, VA. The brand we created for it is slightly upscale, catering to the clientele in their neighborhood.
With a host of choices on their menu, it had to be simple and easy for customers to identify what they wanted. We organized the menu based on the way people think about food, and set it off with a simple design to maximize legibility while still creating visual impact.
The bar menu changes often, so we created a blank shell and a Microsoft Word template that they could use to create full-color menus that they could change in-house.
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