Children's Counseling of Alexandria is an Alexandria-based child and family therapy practice. When we began the design process, the goal was to create something that would appeal to both children and adults, and convey a professional image. We wanted to get away from using child handprints and stick figures, a common theme with child-oriented design.
The sand castle image that we came up with conveys a sense of accomplishment. It is the product of building something up to where you want it to be, and highlights the child's participation in the process.
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