Counseling of Alexandria is a psychotherapy practice located in Old Town, Alexandria that specializes in working with teens and adults.
While they are a sister practice to Children's Counseling of Alexandria, the very different clientele base required a unique graphic identity. We chose cool pastels and a sans-serif font to convey a sense of calm. An iconic leaf graphic represents the personal growth that one experiences while in therapy, and provides an element that can be used separate from the text treatment.
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