Counseling of Alexandria is a psychotherapy practice located in Old Town, Alexandria that specializes in working with teens and adults.
While they are a sister practice to Children's Counseling of Alexandria, the very different clientele base required a unique graphic identity. We chose cool pastels and a sans-serif font to convey a sense of calm. An iconic leaf graphic represents the personal growth that one experiences while in therapy, and provides an element that can be used separate from the text treatment.
In addition to their logo, we have also designed their website, business cards and a PowerPoint presentation for a conference.
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