The Del Ray Business Associaton promotes businesses in the Del Ray neighborhood of Alexandria, VA.
The associatiion needed a logo for marketing materials that captured the flavor of the area and grabbed the eye. As the neighborhood houses a number of art deco buildings, we decided to use that as a theme for the brand.
In addition to a traditional art deco font, we found an architectural detail on a Del Ray building that lent itself perfectly to a logo icon. A more modern font for the tagline adds a contemporary feel to the final product.
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