Holy Cow Burger is a restaurant located in the Del Ray neighborhood of Alexandria, VA. Because of the surrounding neighborhood, the owners wanted to convey a family-friendly environment.
While they liked the idea of using a cow as part of the logo, they wanted to play down the animal's presence in the product. We came up wth a stylized illustration which is identifiable as being a cow, but is stylized enough to minimize the ramifications. A rough pencil-sketch line style and distressed font work together to create a more earthy, ranch-like feel.
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